30% may not seem like a lot, but when you compare it with the other factors, it is the second highest influencing factor! This is not the say that the other factors aren't important, but to recognize that sometimes you may need to 'shop around' for a therapist that you trust and will feel comfortable working with!
I take the therapeutic relationship very seriously in my work and want any potential client(s) to research therapists that they feel will be a good fit for them. I have found that client(s) whom I share a good therapeutic relationship with tend to have more positive outcomes in their treatment.
So back to the question of 'how do I choose the right therapist'?
1. Search. You can Google for therapists in your area. Many therapists have also listed themselves in places such as Psychology Today (www.psychologytoday.com). You can also ask others (e.g., your friends, neighbors, co-workers, other healthcare providers, etc.) for therapist recommendations.
2. List. Create a list of therapists that you’ve found and where you can find more information about them, such as their website or PsychologyToday profile.
3. Research. Do your research on the list of therapists that you’ve created; this will give you a feel for whether this is a therapist you want to work with. If they have a Website or Facebook page, read their 'About' section and look into what they specialize in. Some therapists also talk about their approach to therapy, which can give you a glimpse into what your therapist is like and how sessions may be conducted. You want to also make sure that the therapist is licensed and takes your insurance.
4. Shortlist. Shortlist a few therapists that you feel would be a good fit for you and reach out to them. Sometimes briefly speaking on the phone with the therapist can also give you a feel for whether this is someone you want to work with. It will also allow you to find out if they are available as some therapists might not be accepting new clients.
5. Schedule. Once you are confident with your selection, make an appointment with the therapist.
Therapy is an investment in your wellbeing. You want to pick someone who you feel comfortable with, especially when it involves being vulnerable. Good luck!
-Cassandra
Reference: Lambert, M. J. & Barley, D. E. (2001). Research summary on the therapeutic relationship and psychotherapy outcome. Psychotherapy Theory Research and Practice. 38(4). 357-359. Doi: DOI: 10.1037/0033-3204.38.4.357